Motorsport Management
Led by SRO Motorsports Group, creator of modern GT racing
- Milan & Motor Valley
- Undergraduate & Masters
- 2 weeks
LOCATION
Milan & Motor Valley
Level
Undergraduate & Masters
Duration
2 weeks
Partner
SRO Motorsports Group
Language
English
Formula
Accommodation optional
Program Overview
Motorsport Management
This motorsport management summer term in Milan and the Motor Valley runs for two weeks and is designed for undergraduate and master students. Motorsport Management & Leadership is a two-week summer experience for university students who want a career in the business and leadership of motor racing. Not a degree or a multi-year commitment, it is the most immersive way into the industry while you are still studying, open to far more people than a postgraduate program. You learn the sport where it lives: Italy’s Motor Valley and Lombardy, where the cars are built, the teams are based and the championships are run. Across two weeks you go inside how a motorsport business runs: financing, sponsorship, media rights, talent management, and how winning teams are led under pressure, taught on the ground by the people who run the sport, led by SRO Motorsports Group, creator of modern GT racing. It blends seminars with factory visits, a live race weekend, a leadership module and The Brief: a real commercial challenge pitched to industry decision-makers. Ideal for Business, Management, Sports Management, Marketing, Economics and Automotive Engineering students.
The program is taught inside motorsport’s heartland, Italy’s Motor Valley and Lombardy, where the cars are built, the teams are based and the championships are run. The Motor Valley generates around €12bn and is home to 188 racing teams and constructors, including Ferrari, Lamborghini, Pagani, Dallara, Maserati and Ducati. And the timing matters: motorsport is in its strongest decade, with Formula 1 posting record revenue of $3.87bn in 2025 and sponsorship passing 20% of core revenue for the first time, making commercial and leadership roles some of the most in-demand in the sport.
Why This Matters
- Formula 1 posted record revenue of $3.87bn in 2025, with sponsorship passing 20% of core revenue for the first time.
- Commercial and leadership roles are some of the most in-demand in the sport.
- The Motor Valley generates around €12bn and is home to 188 racing teams and constructors.
- Taught on the ground by the people who run the sport, led by SRO Motorsports Group.
- The programme closes with The Brief, a real commercial challenge pitched to industry decision-makers.
What’s Included
- All lessons & workshops (60 hours)
- Race weekend paddock access (1 day)
- Accommodation (optional)
- Meals (optional)
- Internship (optional)
- Certificate of completion
- Liability & Accident Insurance
🏠 Accommodation (optional)
🏠 Residential accommodation
Accommodation Type
Accommodation is optional and can be arranged through Sportech Academy in a University Residence, in a safe international environment with 24/7 staff supervision.
What’s Included in Residential
- Single or shared rooms with private bathrooms
- Common study areas, gym and social spaces
- 24/7 staff support & supervision
Accommodation Photos
Photos are illustrative. Actual residence confirmed after booking.
Please note: The specific residence is confirmed after booking and varies by program location and intake date. Dietary requirements (vegetarian, vegan, halal, allergies, etc.) are always accommodated - please indicate these during the booking process.
Typical Weekly Schedule
The Economics & Commerce of Motorsport
How teams are financed (budgets, cost caps, prize money, the sponsorship model), how sponsorship and media rights are sold and activated, how championships are commercialised and how drivers are managed as brands.
Leadership, Performance & The Team
How a race team is structured and led under pressure, the engineer-to-leader path, and Pit Wall, a live strategy simulation.
Race Weekend & Commercial Challenge Pitch
Behind-the-scenes access at a live race weekend and a Motor Valley visit, closing with The Brief, a real commercial challenge pitched to industry decision-makers.
Special Excursions
Dallara HQ visit, race weekend paddock access and a Ferrari factory visit including Corse Clienti and Scuderia Ferrari.
The Brief
A real commercial challenge, pitched to industry decision-makers at the end of the two weeks.
Program Highlight Video
Frequently Asked Questions
A two-week summer experience in Italy’s Motor Valley and Lombardy for university students who want a career in the business and leadership of motor racing, led by SRO Motorsports Group, creator of modern GT racing.
Week 1 covers the economics and commerce of motorsport: financing, sponsorship, media rights, championship commercialisation and driver management. Week 2 turns to leadership and the team, including Pit Wall, a live strategy simulation, then a live race weekend and The Brief, a real commercial challenge pitched to industry decision-makers.
Business, Management, Sports Management, Marketing, Economics and Automotive Engineering students at undergraduate and masters level.
In Italy’s Motor Valley and Lombardy, where the cars are built, the teams are based and the championships are run, home to 188 racing teams and constructors including Ferrari, Lamborghini, Pagani, Dallara, Maserati and Ducati.
A Dallara HQ visit, race weekend paddock access and a Ferrari factory visit including Corse Clienti and Scuderia Ferrari.
House parents stay on-site every night and Sportech Academy staff are on call 24/7. Residences are secure and vetted, chosen for safety and proximity to the program venue.
Yes. Vegetarian, vegan, halal and allergy-related diets are all catered for. Note any requirements during booking and the team arranges them.
Cancellations follow the terms in the enrolment agreement. Contact the admissions team for the current deadlines and conditions before booking.
Dates & Prices
Intake Dates
Intake 1
27 June - 10 July 2027
Intake 2
Available: July 2027
Price
2-week program
€4,000
Per participant. Includes all lessons and labs, project materials and software and professional simulator access. Accommodation, meals and internship are optional.
All programs residential include
- Insurance
- 24/7 support & supervision
- House parents
- Secure facilities
- Meals (residential)
- English teaching
Ready to apply for Motorsport Management?
Limited places available for Summer 2027.